Lilac Brand Launch! Launching to the high-end passenger car market

On May 15th, the new PCR tire brand “KRAIN” was launched!

This event with the theme of “KRAIN, KRAIN” not only attracted global dealers, industry experts and media to focus on it, but also demonstrated the ambition of China's tire industry to leap to the high-end through the live demonstration of intelligent manufacturing and the demonstration of the AI tread design platform, etc. At the same time, it was also explained at the launch event that KRAIN is a new brand of PCR tires, which will be launched in the high-end market of passenger cars.

At the same time, the brand meaning was also explained at the conference: “Li” is taken from the sharpness of the blade, implying speed and efficiency; “language” symbolizes the precise dialogue between the tire and the road surface. This naming logic echoes KRAIN's “Kinetic+Rain” - to moisturize the road surface with dynamic technology, and to reshape the driving safety and comfort experience.